Our podcast episodes and articles both contain tips and tales of non-profit success in fundraising, board development, and doing good.
Each of our podcast episodes feature an interview with a non-profit about the tactics used to raise funds and create impact. Click here to ask a question or be a guest on our podcast.
A donor journey, in our minds, is a set of principles that help your organization understand all the different ways a donor can become more deeply involved in your organization. A couple of important parts of the previous sentence: It’s a guiding set of principles,...
You hear it all the time - donor engagement is the key to fundraising. But how do you engage donors when the only thing you know about them is their email address? Most online fundraising plans focus on acquiring new people to your list followed by...
A big issue in fundraising is asking donors to give when they haven’t even been engaged with your organization. So then why do we so often ignore the MOST engaged members of our organization – our volunteers? From a digital marketing perspective, your volunteers can...
Full disclosure: I have cried at my desk. Sometimes it was because the nonprofit I was working at had a hard case or a bad day, but a lot of time I was crying big sloppy tears of frustration. Frustration at how much money we needed to raise. Frustration over the...
Thrilling Adventure Hour - a virtual event raising funds for food banks On March 22, 2020, we cobbled together some technology to do a live streaming fundraiser based on the long-running scripted stage show and podcast The Thrilling Adventure Hour. We ended up using...
I love summer because it’s baseball season. Long summer nights, pitching duels, hitting streaks, and slumps, the rookie who hits a home run at his first at-bat, the journeyman finally finding his team and having a breakout season. Baseball games are long and baseball...
In looking at the results of December fundraising campaigns, all the organizations that exceeded their fundraising expectations had three things in common. (More on that in one minute). By most accounts, online donations in 2017 increased from 2016. Giving Tuesday...
You have probably seen the viral fundraiser called “Reunite an immigrant parent with their child.” (see the WaPo article that sums it up here). As of this writing, this Facebook fundraiser raised about $20 million for RAICES, an organization in Texas with a $7...
When planning content for your newsletter, website, blog, or social media it seems like there is a three-week rule. For 21 days, the ideas just flow. Articles practically write themselves, social media posts are funny, engaging, and full of heart. And then…nothing....
Yes, Facebook is changing again. For non-profit organizations, your organization’s Facebook page is probably going to be seen less by your fans and followers. You can expect that: Fewer of your fans will see your page posts (organic reach will drop) Posts that inspire...
Changes are coming to Facebook. According to a recent announcement, in the near future, Facebook will favor posts from friends and family and individuals over posts from business pages and non-profit pages. I think these changes are actually a good thing for the...
Usually, January is a fundraising dead-zone. We’ve spent all our energy on our December campaigns, we’re playing catch-up on email, and our donor lists are exhausted from repeated appeals, asks, and “Last chance to make that year-end gift” messaging. But January is...
I like to think of the Board as “Chief Invitation Officers,” a group of dedicated, on target networking machines that are the first point of contact for new donors. Admittedly, I stole this idea from a client whose Board came up with the “CIO” title after a...