Donor Engagement

There is one sure-fire way to raise more money from your campaigns. It doesn’t cost a lot and technically speaking it’s easy.

Organizations that do it raise twice, even three times as much as organizations that don’t.

It’s simply keeping in touch with your donors all year long. (Notice we did not say “sending a newsletter.”)

The problem is it’s hard to find the time to get monthly, let alone bi-monthly emails and social media posts out to your donors with consistency. Especially if you’re a Development Director that is also the Director of Communications (and probably a hundred other job titles too).

We feel so passionately about this that we’ve developed a special program designed to reduce the time you spend on communication, emails, and those dreaded newsletters. All you have to do is commit to a monthly call where you talk through the stories and impact of your organization. You provide the content and we’ll turn your stories and pictures into:

An article for your website

A donor email to send to supporters (and those that you want to be supporters)

Social media posts

And all you have to do is commit to a monthly brainstorming call.

We start with a free one hour conversation about your organization and your specific needs. (Sometimes this is all it takes to get going!) Get started by sending us an email at info@nullgoodwaysinc.com.


On average, the percentage of audience that Facebook pages reach

Statistics from Cygnus Applied Research


Percentage of donors that say that the quality of the thank you letter inspired them to give again

Source: 2017 Cone Communications CSR Study


of email lists grew in 2017 on average

Source: M+R Benchmarks 2017


more was given to charity by online donors the last week of 2017 than in the final week of 2016

Source: Network for Good


of those who engage with non-profits via social media are inspired to take further action

Stats source: Nonprofit Tech for Good


of Facebook engagement for brands fell in 2017

Source: Buzzsumo