Fundraising Strategy for Today’s Donors

Online fundraising is growing faster than all types of fundraising. In 2017, online fundraising in the last few days of the year increased by a whopping 38% over the year before. This is how your donors want to give, but too many non-profits are feeling left behind by technology.

Here’s the truth, though: organizations that are raising the most online don’t rely on fundraising technology, they rely on good old-fashioned donor strategy that makes smart use of technology.  

Our practice focuses on smart, tech-savvy fundraising that:

Increases donors to your organization (we're talking all kinds of donors here: individual, corporate, and foundation)

Makes donors feel thanked and appreciated

Grows year over year

Doesn’t feel relentless, annoying, or salesy

Doesn’t involve major investments of time, software, or knowledge of technology (seriously)

We start with a free one hour conversation about your organization. (Sometimes this is all it takes to get going!)  Drop us a line at info@nullgoodwaysinc.com to get started!


Percentage of email messaging that accounts for total online revenue

Source: M+R Benchmarks 2017


Percentage of respondents that want companies to address important social justice issues

Source: 2017 Cone Communications CSR Study


of respondents think volunteerism provides an improved sense of purpose

Source: Deloitte 2017 Volunteerism Study

people made donations to non-profit organizations on #GivingTuesday in 2017

Source: GivingTuesday.org


of those who engage with non-profits via social media are inspired to take further action

Stats source: Nonprofit Tech for Good


of donors said that they are more likely to stop supporting not-for-profits that communicate and ask too often

Source: Burk Donor Survey