Good Ways Inc. provides consulting services in three areas:

  • Fundraising
  • Digital Media
  • Strategic Planning

 

Fundraising

What are good ways to raise money? There are a lot of great tactics, but what’s really important is executing them consistently. To help organizations do that, I typically provide the following fundraising services:

  • Process improvementgrids
  • Assessment of organization capacity: past performance; internal capacity; and opportunities
  • Analysis of donor activity and behavior
  • Donor surveys
  • Communications design
  • Donor segmentation
  • Campaign creation
  • Prospecting
  • Pitch design
  • Individual giving
  • Corporate sponsorships
  • Cause marketing

…but really, it’s about figuring out the unique combination of skills, talent, and opportunities on your staff and board that make the most efficient fundraising plan for you.

 

Digital Media

The best and scariest thing about digital communication is that it is moving fast. It look the telephone 35 years to be adopted by 25% of America. It took the internet 7 years. (Source: Pew Research Center) The only good way to master this fast communication is to stick with your customer. To that end I typically provide digital media services like:

  • Communications strategy
  • Content creation (like blogging or newsletters)
  • Social Media goal setting and management
  • Digital fundraising plans

…it’s all about finding those good ways to use technology to reach your communication and fundraising goals.

 

 

Strategic Planning

In addition to fundraising plans, I can also help with organization-wide plans. But my focus is always how to help you run efficiently with an eye for how money flows into your organization. For organization-wide planning and analysis, I typically provide:

Stratplan

  • Business planning
  • Landscape analysis
  • SWOT analysis
  • Positioning statements
  • Theory of change analysis and communication
  • Measurement tools
  • Talent assessment and development

…at the end of the day it comes down to what you want to achieve and the best way to get there. The only good strategic plan is one you can execute.