Podcast & Articles

Our podcast episodes and articles both contain tips and tales of non-profit success in fundraising, board development, and doing good.

Each of our podcast episodes feature an interview with a non-profit about the tactics used to raise funds and create impact. Click here to ask a question or be a guest on our podcast.

Building Leaders By Letting Go

Building Leaders By Letting Go

Season 4, Episode 2 of the How We Run podcast looks at success in expanding a program through a capital campaign. In this episode, Trent Stamp and Julie Lacouture are joined by Tony Brown who has overseen a massive expansion of the organization he leads, taking it ...
Finding Success With a Virtual Fundraising Event

Finding Success With a Virtual Fundraising Event

Season 4, Episode 1 of the How We Run podcast examines a successful virtual event. In this episode, Trent Stamp and Julie Lacouture are joined by Alexis Madrid and Amanda Willms of The Painted Turtle who talk about their amazing Giving Tuesday 2020 event that ...
Secrets to Success in Peer-to-Peer Giving Campaigns

Secrets to Success in Peer-to-Peer Giving Campaigns

Empowering loyal donors to fundraise on your behalf is a powerful way to bring in new supporters. But peer-to-peer fundraisers can be difficult to manage. Success means coordinating many people, messages, and technology.  The success of your campaign depends on ...
Summer Fundraising Ideas 2021

Summer Fundraising Ideas 2021

Summer can sometimes be a fundraising “low point” because it’s hard to break through the fun, sun, and activities to get donors’ attention. But we also know that summer offers valuable time to connect with your community and get ready for your fall and year-end ...
Build a Donor Community

Build a Donor Community

"Stop treating your donors like an ATM, and start treating them like a community." We hear this advice all the time. But how do you build a donor community? We distilled some tactics to help you build a strong community that is motivated to support your cause. ...
Creating Donor Personas for Your Non-Profit

Creating Donor Personas for Your Non-Profit

Raise more money by understanding your donor types One of the hardest things to do is write a fundraising message to someone you don’t know. That’s where developing donor personas can help you. Donor personas are just an imaginary profile of how a typical donor ...
Seven types of non-profit emails

Seven types of non-profit emails

One great way to bore your audience is to repeatedly send the same email over and over again. (“Too many asks” is probably the number one reason your donors unsubscribe). But this is an easy problem to fix by developing different types of emails for different ...
A Guide to Effective Non-Profit Donation Pages

A Guide to Effective Non-Profit Donation Pages

Good ways to increase donations The best kind of fundraising is the kind that consistently delivers, day after day. One of our favorite tactics to increase your fundraising effectiveness is working on your donation page. Not only can it increase the NUMBER of ...
A Guide to Donor Surveys

A Guide to Donor Surveys

Good ways to get to know your donors and keep them We see non-profit organizations spend a lot of time speculating about why donors choose to make donations. But rather than spending time assuming what your donors think, try asking them. Donor surveys are ...
Good ways to build your email list

Good ways to build your email list

Every time we review results from a fundraising campaign (I mean, EVERY SINGLE TIME) our clients realize how much more money they could have raised if they only had a bigger email list. Don’t live your life filled with regret, check out these tips on how to build ...
The Simplest Fundraising Plan

The Simplest Fundraising Plan

January is the time to put the finishing touches on your fundraising plan and to think big about what your non-profit wants to achieve for the year. The simplest fundraising plan has the following parts: Summary of your past fundraising results How much came in ...