Podcast & Articles

Our podcast episodes and articles both contain tips and tales of non-profit success in fundraising, board development, and doing good.

Each of our podcast episodes feature an interview with a non-profit about the tactics used to raise funds and create impact. Click here to ask a question or be a guest on our podcast.

Creating Donor Personas for Your Non-Profit

Creating Donor Personas for Your Non-Profit

Raise more money by understanding your donor types One of the hardest things to do is write a fundraising message to someone you don’t know. That’s where developing donor personas can help you. Donor personas are just an imaginary profile of how a typical donor ...
Seven types of non-profit emails

Seven types of non-profit emails

One great way to bore your audience is to repeatedly send the same email over and over again. (“Too many asks” is probably the number one reason your donors unsubscribe). But this is an easy problem to fix by developing different types of emails for different ...
A Guide to Effective Non-Profit Donation Pages

A Guide to Effective Non-Profit Donation Pages

Good ways to increase donations The best kind of fundraising is the kind that consistently delivers, day after day. One of our favorite tactics to increase your fundraising effectiveness is working on your donation page. Not only can it increase the NUMBER of ...
A Guide to Donor Surveys

A Guide to Donor Surveys

Good ways to get to know your donors and keep them We see non-profit organizations spend a lot of time speculating about why donors choose to make donations. But rather than spending time assuming what your donors think, try asking them. Donor surveys are ...
Good ways to build your email list

Good ways to build your email list

Every time we review results from a fundraising campaign (I mean, EVERY SINGLE TIME) our clients realize how much more money they could have raised if they only had a bigger email list. Don’t live your life filled with regret, check out these tips on how to build ...
The Simplest Fundraising Plan

The Simplest Fundraising Plan

January is the time to put the finishing touches on your fundraising plan and to think big about what your non-profit wants to achieve for the year. The simplest fundraising plan has the following parts: Summary of your past fundraising results How much came in ...
Fall 2020 Fundraising Webinars

Fall 2020 Fundraising Webinars

It is time to start planning your fundraising strategies so here are a few webinar recommendations to perfect your year-end approach and improve your results: Get Your Board to Give Their Biggest Gifts and Help You Fundraise This “Charity How To” webinar can help ...
A Year-End Boost from Good Ways Inc.

A Year-End Boost from Good Ways Inc.

One of our very generous clients decided to “pay it forward” and donate some of their unused consulting hours to organizations that might need a little extra fundraising help this year. Answer a few questions below, and we’ll pick five organizations to get a free

Building a donor journey

A donor journey, in our minds, is a set of principles that help your organization understand all the different ways a donor can become more deeply involved in your organization. A couple of important parts of the previous sentence: It’s a guiding set of ...
Building online donor engagement

Building online donor engagement

Most online fundraising plans focus on acquiring new people to your list followed by solicitations. But what about the step that comes in between these two stages? While some prospective donors can go from hearing about your organization for the first time to ...
Asking volunteers to be donors

Asking volunteers to be donors

A big issue in fundraising is asking donors to give when they haven’t even been engaged with your organization. So then why do we so often ignore the MOST engaged members of our organization – our volunteers? From a digital marketing perspective, your volunteers ...