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Latest Articles
Creating Donor Personas for Your Non-Profit
Raise more money by understanding your donor types One of the hardest things to do is write a fundraising message to someone you don’t know. That’s where developing donor personas can help you. Donor personas are just an imaginary profile of how a typical donor...
Seven types of non-profit emails
One great way to bore your audience is to repeatedly send the same email over and over again. (“Too many asks” is probably the number one reason your donors unsubscribe). But this is an easy problem to fix by developing different types of emails for different...
A Guide to Effective Non-Profit Donation Pages
Good ways to increase donations The best kind of fundraising is the kind that consistently delivers, day after day. One of our favorite tactics to increase your fundraising effectiveness is working on your donation page. Not only can it increase the NUMBER of...
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