How to Make Your Case to Funders

Season 2, Episode 6 of the How We Run podcast we follow up on Trent’s advice that organizations need to be using their 990s as marketing documents. So we followed up with an organization that caught his eye as “telling a great financial story.” We found much more than just a well-written 990; we found an organization that was using every tool available to show the value of its organization. Dr. Kristen Paglia, the CEO of PS Arts, shares how her organization communicates its value using evaluation and data, but also how they use the organization budget and financials to tell that story. It’s inspiring to hear how intentional they are about showing people the importance of arts education.


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