Upcoming classes and workshops by Julie Lacouture
UCLA Extension: Digital Fundraising
Starting on May 7, 2018, this 6-week class is offered through UCLA extension and is taught online (yay, stay in your sweatpants!). In this class we cover the tools and strategies you’ll need to start or improve online fundraising at your organization. Sign up to be notified about this class.
Here’s an overview of the class (subject to change):
- Week 1: Overview of Digital Fundraising Tools and Creating a Plan
- Week 2: Online Giving, Email Marketing, Content Marketing, and the Role of Traditional Fundraising Activities
- Week 3: Social media and Peer-to-Peer Fundraising
- Week 4: Mobile giving and getting results from video
- Week 5: Crowdfunding and 3rd party platforms. Measuring and managing digital programs.
- Week 6: Presentation of your digital media plan