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Posts

Posts · September 1, 2018

Good Fundraisers Are Like Baseball Players

Good Fundraisers Are Like Baseball Players

Good Fundraisers Are Like Baseball Players

I love summer because it’s baseball season. Long summer nights, pitching duels, hitting streaks and slumps, the rookie who hits a homerun at his first at-bat, the journeyman finally finding his team and having a breakout season. Baseball games are long and baseball seasons are longer. The focus and sustained drive …

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News, Posts · June 30, 2018

Better results from your online fundraising campaigns

Better results from your online fundraising campaigns

Better results from your online fundraising campaigns

In looking at the results of December fundraising campaigns, all the organizations that exceeded their fundraising expectations had three things in common. (More on that in one minute). By most accounts, online donations in 2017 increased from 2016. Giving Tuesday 2017 raised 28% more than the year before. So hopefully, …

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Posts · June 22, 2018

Raising $20 Million on Facebook

Raising $20 Million on Facebook

Raising $20 Million on Facebook

You have probably seen the viral fundraiser called “Reunite an immigrant parent with their child.” (see the WaPo article that sums it up here).  As of this writing, this Facebook fundraiser raised about $20 million for RAICES, an organization in Texas with a $7 million operating budget. Chances are your boss or board …

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News, Posts · June 6, 2018

Generate Ideas for Your Non-profit Newsletter or Website

Generate Ideas for Your Non-profit Newsletter or Website

Generate Ideas for Your Non-profit Newsletter or Website

When planning content for your newsletter, website, blog, or social media it seems like there is a three-week rule. For 21 days, the ideas just flow. Articles practically write themselves, social media posts are funny, engaging, and full of heart. And then…nothing. Maybe you’re not getting the click-throughs, donations, …

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News, Posts · January 23, 2018

Non-Profits Can Win Facebook With Groups

Non-Profits Can Win Facebook With Groups

Non-Profits Can Win Facebook With Groups

Yes, Facebook is changing again. For non-profit organizations, your organization’s Facebook page is probably going to be seen less by your fans and followers. You can expect that: Fewer of your fans will see your page posts (organic reach will drop) Posts that inspire conversation will get priority We’ve posted …

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Posts · January 16, 2018

Non-profits should embrace Facebook changes

Non-profits should embrace Facebook changes

Non-profits should embrace Facebook changes

Changes are coming to Facebook. According to a recent announcement, in the near future Facebook will favor posts from friends and family and individuals over posts from businesses pages and non-profit pages. I think these changes are actually a good thing for the non-profit organizations and here’s why: Employees will …

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Posts · January 6, 2016

Serious About Donor Engagement? Do This in January

Serious About Donor Engagement? Do This in January

Serious About Donor Engagement? Do This in January

Usually, January is a fundraising dead-zone. We’ve spent all our energy on our December campaigns, we’re playing catch-up on email, and our donor lists are exhausted from repeated appeals, asks, and “Last chance to make that year-end gift” messaging. But January is actually a great time to be valuable to your …

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News, Posts · July 12, 2015

A good way to get your Board fundraising: call them Chief Invitation Officers

A good way to get your Board fundraising: call them Chief Invitation Officers

A good way to get your Board fundraising: call them Chief Invitation Officers

I like to think of the Board as “Chief Invitation Officers,” a group of dedicated, on target networking machines that are the first point of contact for new donors. Admittedly, I stole this idea from a client whose Board came up with the “CIO” title after a brainstorming session. Here’s the logic they followed to get …

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