Thrilling Adventure Hour - a virtual event raising funds for food banks On March 22, 2020, we cobbled together some technology to do a live streaming fundraiser based on the long-running scripted stage show and podcast The Thrilling Adventure Hour. We ended up using about $200 in technology to: Raise over $12,000 …
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Good Fundraisers Are Like Baseball Players
Good Fundraisers Are Like Baseball Players
I love summer because it’s baseball season. Long summer nights, pitching duels, hitting streaks and slumps, the rookie who hits a homerun at his first at-bat, the journeyman finally finding his team and having a breakout season. Baseball games are long and baseball seasons are longer. The focus and sustained drive …
Better results from your online fundraising campaigns
Better results from your online fundraising campaigns
In looking at the results of December fundraising campaigns, all the organizations that exceeded their fundraising expectations had three things in common. (More on that in one minute). By most accounts, online donations in 2017 increased from 2016. Giving Tuesday 2017 raised 28% more than the year before. So hopefully, …
Raising $20 Million on Facebook
Raising $20 Million on Facebook
You have probably seen the viral fundraiser called “Reunite an immigrant parent with their child.” (see the WaPo article that sums it up here). As of this writing, this Facebook fundraiser raised about $20 million for RAICES, an organization in Texas with a $7 million operating budget. Chances are your boss or board …
Generate Ideas for Your Non-profit Newsletter or Website
Generate Ideas for Your Non-profit Newsletter or Website
When planning content for your newsletter, website, blog, or social media it seems like there is a three-week rule. For 21 days, the ideas just flow. Articles practically write themselves, social media posts are funny, engaging, and full of heart. And then…nothing. Maybe you’re not getting the click-throughs, donations, …
Non-Profits Can Win Facebook With Groups
Non-Profits Can Win Facebook With Groups
Yes, Facebook is changing again. For non-profit organizations, your organization’s Facebook page is probably going to be seen less by your fans and followers. You can expect that: Fewer of your fans will see your page posts (organic reach will drop) Posts that inspire conversation will get priority We’ve posted …
Non-profits should embrace Facebook changes
Non-profits should embrace Facebook changes
Changes are coming to Facebook. According to a recent announcement, in the near future Facebook will favor posts from friends and family and individuals over posts from businesses pages and non-profit pages. I think these changes are actually a good thing for the non-profit organizations and here’s why: Employees will …
Serious About Donor Engagement? Do This in January
Serious About Donor Engagement? Do This in January
Usually, January is a fundraising dead-zone. We’ve spent all our energy on our December campaigns, we’re playing catch-up on email, and our donor lists are exhausted from repeated appeals, asks, and “Last chance to make that year-end gift” messaging. But January is actually a great time to be valuable to your …
A good way to get your Board fundraising: call them Chief Invitation Officers
A good way to get your Board fundraising: call them Chief Invitation Officers
I like to think of the Board as “Chief Invitation Officers,” a group of dedicated, on target networking machines that are the first point of contact for new donors. Admittedly, I stole this idea from a client whose Board came up with the “CIO” title after a brainstorming session. Here’s the logic they followed to get …