Julie Lacouture is a consultant to nonprofit organizations, bringing them the insight, planning, and creative solutions that she learned from working in marketing, the nonprofit sector, and starting her own business. Her focus is on raising capital, supporters, and awareness for organizations so they can better achieve their missions. Her philosophy is that small changes done consistently over time can make a big difference. In addition to over 15 years of experience in the nonprofit sector, she holds an MBA from the UCLA Anderson School of Management and degrees in Psychology and Advertising from Syracuse University.
Recent projects include:
Analyzing individual giving behavior for large nonprofit organization located in LA. Created customer segments and a strategy to increase giving through targeted communications, relationship building, and referrals.
Worked with foundation partners and nonprofit staff to quantify 20 years of programmatic impact on program participants and their communities, in order to renew a significant grant to organization.
Created a marketing strategy for a start-up in need of new customer acquisition in major metropolitan areas. Revised the cause marketing strategy involving multiple non-profit organizations. Created a start-up marketing plan, executed a social media strategy, and renegotiated contracts with non-profit partners.
Worked with an organization approaching its 50th anniversary to create a funding pipeline and revise their pitch documents. Created a database of over 100 funding opportunities, a strategy and schedule for engaging these contacts, and streamlined the pitch process.